Musical ‘Denim King’ tickets now on sale!

GREENSBORO, N.C. – A lively musical about one of North Carolina’s most well-known and successful families makes its Greensboro premiere May 12-16 at The Virginia Somerville Sutton Theatre at Well-Spring, A Life Plan Community. Tickets are on sale now at CLICK HERE FOR TICKETS.

The Denim King: The Moses Cone Story shares the history of the Cone dynasty and their home, Flat Top Manor in Blowing Rock. Audiences will meet brothers Moses and Ceasar, early entrepreneurs who made it big in textiles in Greensboro. They also get to know their fascinating sisters, Etta and Claribel, who amassed a world-famous collection of contemporary art.

Commissioned by the Blue Ridge Parkway Foundation, this story was written by Dr. Janet Barton Speer with lyrics and music by John Thomas Oaks. It is based in part on the book A Mansion in the Mountains by Phil Noblitt.

“The Denim King is a love story,” said Speer, creative director of Lees-McRae Summer Theatre where the musical was staged in 2015. “Love of entrepreneurism. Love of architecture. Love of nature. Love of family and love of America. For John Thomas Oaks and me, it has been a love of living history.”

“We saw these people’s lives unfold as we researched and then made every effort to represent them with accuracy and integrity. As we have read the books, delved into the photographs, interviewed their descendants and friends, we have come to see the Cones as a new family, as close to us in many ways as our own ancestors who came to this country with only a promise of a better life. It is truly an American story.”

In the 1890s, the Cone brothers moved to Greensboro and built a large cotton mill called Proximity Manufacturing Company, which produced denim. In 1905, they built White Oak Cotton Mills about a mile away. It became the largest denim mill in the world and largest cotton mill in the southern United States. Cone Mills Corp. was the world leader in the manufacturing of denim and largest supplier in the world. Hence, Moses Cone became known as “The Denim King.”

Claribel and Etta Cone befriended Picasso and Matisse while living in Paris, and the Cone Collection is one of the greatest in the world for these artists. Etta Cone left 242 artworks to the Weatherspoon Art Museum at UNC-Greensboro, including an astonishing collection of 67 Matisse prints, six Matisse bronzes and modern drawings by Pablo Picasso, Felix Vallotton, Jacques Villon, Raoul Dufy and others. 

“We are delighted to finally bring this long-awaited musical to Greensboro after being postponed for two years due to COVID-19,” said Alan Tutterow, Chief Operating Officer at Well-Spring. “This production tells – in an entertaining and compelling way – the story of one of Greensboro’s most pivotal historic figures. As such, we’re thrilled to make this production possible not only for the Well-Spring community but also the greater community. We hope the public will join us here for some great entertainment!”


The six performances of The Denim King: The Moses Cone Story will be held in the state-of-the art, 340-seat Virginia Somerville Sutton Theatre at Well-Spring, A Life Plan Community (4100 Well Spring Drive in Greensboro). 

Performances will take place:

  • May 12 at 7:30 p.m.
  • May 13 at 7:30 p.m.
  • May 14 at 2:00 p.m. and 7:30 p.m.
  • May 15 at 2:00 p.m.
  • May 16 at 7:30 p.m.


Tickets are $18 each and available to purchase now at CLICK HERE FOR TICKETS!